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Lamb Side Story

Australia. Stop fighting and eat your lamb

Right or wrong. Left or right. Black or white.

The always anticipated Summer Lamb ads (played to coincide with Australia Day), put New Lamb front and centre, as the hero that brings a divided land together.

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As the slogan says:

A lamb barbie can prove that what unites us is more delicious than what divides us.

You Never Lamb Alone

The spot pays tribute to West Side Story, the musical based on a book by Arthur Laurents, music by Leonard Bernstein, lyrics by Stephen Sondheim and conception and choreography by Jerome Robbins. It was inspired by William Shakespeare's play Romeo and Juliet.

The Inspiration